The eldest of five brothers, Marc Bohbot was born in Casablanca, Morocco. While studying accounting and marketing, Marc learned all aspects of the fashion industry. After five years, he stepped out on his own. During this time, he met and married Michele and together  they built successful retail stores in Paris.

After moving their family to the U.S., Marc and Michele lost almost everything, only to turn it around with the launch of Bisou Bisou in 1989. In 2003 Marc and Michele signed an exclusive deal with J.C Penney to be able to bring the their contemporary fashion line  to more consumers with affordable pricing. Marc has not only had tremendous success in the Fashion industry with Bisou Bisou but also helped to grow two other fashion brands, XOXO & Hale Bob reaching revenues of 100 mil plus.

Marc Bohbot also has started the real-estate company The Standard Oil Investment Group. As its Chairman and CEO The Standard Oil Investment group has done over Billions in real estate transactions. SOIL’s core business consists of identifying, acquiring and operating real estate assets throughout the United States. We have grown through strategic acquisitions and creative partnerships, and focus on a range of property types including Multi–family, Retail, Office and Land. By adhering to purchasing within accordance with our strict investment criteria, SOIL has maintained a legacy of highly successful and profitable real estate transactions.